About Uganda At The IFEMA Madrid Fruit
Attraction Sept 30th – Oct 2nd, 2025!
Uganda’s Pavilion: Who and What?
Uganda will be present at Fruit Attraction 2025—held from 30 September to 2 October at IFEMA MADRID ! Here’s what you need to know:
Don\’t wait any longer. Take action today and embark on an exciting journey to achieve your goals. Let us guide you through the process and help you unleash your true potential.
Obutaka Development Forum, is coordinating a delegation of farmers and exporters showcasing organic fresh produce like coffee, cocoa, pineapples, passion fruit, mangoes, bananas, avocado, vegetables, and more….
The package includes exhibition space at IFEMA, buyer matchmaking services, visa assistance, return travel, and accommodation
Event Overview
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Fruit Attraction:
Fruit Attraction is the world’s leading trade show for fruit and vegetable marketing; this is its 17th edition, featuring over 2,200 exhibitors from around the globe across 70 000 m² in 10 halls iFEMA. The layout is geographically segmented: Africa and Asia—including Uganda’s delegation—in Hall 14> Spotlights this year include tomato-themed events, innovation awards, sustainable packaging forums, Biofruit Congress, logistics summits, cookers’ Factoría Chef and more….
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Why Attend Uganda’s Pavilion?
Export & Trade Opportunities: Meet European buyers and distributors interested in Uganda’s high‑quality organic and tropical produce
Networking & Investment: Engage with potential partners and investors in Uganda’s agricultural sector.
Visibility & Expertise: Learn about certification, trade policies, and successful case studies directly from Ugandan delegates.
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How to Connect?
If you’re Interested,to Exhibit contact The uganda at IFEMA Madrid through Obutaka Development Forum to arrange your full trip
Networking & Investment: Engage with potential partners and investors Through Obutaka Development Forum
Visibility & Expertise: Learn about certification, trade policies, and successful case studies directly from Obutaka Development Forum.
PLEase fill the forms or use our contact page
From Vision To Vogue:
The Birth Of Uganda’s Fruit And Vegetables Foreign Expo
CULTIVATING THE CONCEPT: FROM FARMS TO FASHION
Our Journey Began With A Simple Yet Powerful Vision – To Redefine The Strategic Rebranding Of Uganda’s Agricultural Image.
Having surpassed Ethiopia as Africa’s leading coffee exporter,Uganda’s agriculture sector is no longer seen solely as subsistence-based or informal, the sector is now being reimagined as dynamic, export-ready, and trendsetting.
Uganda, often celebrated as the Pearl of Africa, is stepping onto the global stage with a fresh initiative that’s transforming its agricultural promise into international prestige — Uganda at the Ifema Madrid Fruit attraction expo shall not only be a landmark event but also a bold statement of the country’s potential, innovation, and growing influence in global agribusiness.
SOWING SEEDS OF GLOBAL AMBITION
For Decades, Uganda Has Boasted A Favourable Climate, Fertile Soils, And A Rich Biodiversity, Making It A Natural Haven For Horticulture. However, Despite Its Immense Potential, The Sector Has Struggled With Limited Market Access, Low-Value Exports, And Underrepresentation On Global Platforms.
Now, a bold new initiative seeks to change that narrative.
The Uganda at the IFEMA Madrid Fruit attraction is more than just a trade event—it is a reimagining of Uganda’s place in the global horticultural landscape. By spotlighting the country’s vibrant produce and marrying agriculture with innovation, design, and culture, the Expo aims to elevate Ugandan fruits and vegetables from overlooked exports to globally celebrated symbols of sustainability and style. With the theme “Cultivating the Concept: From Farms to Fashion,” this pioneering event blends agribusiness with creative industries, positioning Uganda not just as a producer—but as a trendsetter in the global fresh produce arena.
Compliance & Phytosanitary Standards
Penetrate more Markets, seek added-Value for Exports, & representation on Global Platforms.
These coordinated efforts are addressing Uganda’s longstanding challenges—market access hurdles, low value-add, and limited global exposure—by:
– Promoting Ugandan horticulture abroad via trade missions and sector roadmaps.
– Streamlining export procedures
– Upgrading compliance with international standards, particularly EU SPS measures.
Boosting productivity and market connections through localized capacity-building.
MORE THAN JUST A SHOWCASE
Timing: Riding The Wave Of Global Trends
We Recognise the shared responsibility we all hold in shaping a more sustainable future for agriculture and agribusiness. As global demand surges for healthy, organic, and ethically sourced produce, the call to action is louder than ever.
Uganda stands ready—not only to answer that call, but to lead. With its natural endowments and a bold new vision, the nation is strengthening its capacity to meet this demand, close supply gaps, and redefine its role on the world stage.
Uganda at IFEMA Madrid Fruit Attraction Expo
From Farm to Fashion. From Village to Vogue.
The Uganda Pavilion at IFEMA Madrid’s Fruit Attraction Expo will bring together innovators, growers, investors, policymakers, and designers to reimagine the future of Ugandan horticulture. This is where local potential meets global ambition—where fresh produce tells a story of resilience, creativity, and renewal.
Ugandans will not simply export fruits.
They will export trust, quality, culture, and a shared vision for a greener tomorrow.
“Elevate Your Agribusiness; Embrace Timeless Global Trends!”
“From Farm to Global Future — Uganda at IFEMA.”Madrid 2025” !
“Uganda at IFEMA Madrid is your gateway to global agri-markets—empowering your agribusiness through innovation, partnerships, and sustainable trade opportunities.”